Directional Audio Advertising

A directional audio speaker focuses sound onto a very narrow area. A listener can hear the audio clearly within just one square meter, even when the speaker is mounted five meters up on the ceiling. Directional audio speakers enable highly targeted brand marketing. An ad can be delivered to shoppers interested in a specific product category at exactly the moment they are comparing products within that category. Retailers can use directional audio speakers in wide store aisles to generate interest in promotional products or draw customers to specific departments.